Level & Co

Brand Identity

Masterworks’ first private art gallery.

Illustration of Andre Level by Picasso

In 1904, Andre Level created history's first and most successful art fund – named the Skin of the Bear (le peau de l’our) syndicate. The Paris-based fund became instrumental in developing the market for artists like Picasso and Matisse. In 1914, Level and his investors sold works from the fund at an evening auction held at the Hotel Drouot in Paris. The society-event would become the blueprint for future Christie's and Sotheby's Evening Auctions. Level returned 24% annual returns to his investors and a special dividend to the artists.

Andre Level, while not widely known or celebrated, was the first to understand the potential of art as a viable investment vehicle, and now inspires the name of Masterworks’ first private art gallery. 

Level & Co., offshoot of Masterworks (blue chip fine art investing platform), serves as a secondary market gallery that specializes in Post-War and Contemporary art from abstract expressionism to neo-expressionism to 21st century masters. The gallery is  set to place collectively-owned artworks into private and institutional collections and work closely with advisors, galleries, and other trusted intermediaries. 

Through art historical scholarship and data-driven analytics, Level & Co. is structured to function like an art market merchant bank. The gallery is located at 30 East 74th Street on the Upper East Side of Manhattan and is open only by appointment. The private space provides clients with the highest levels of discretion and confidentiality for exclusively curated viewings. Level & Co.’s brand system uses black-on-black and white-on-white color palettes to showcase the institution's dedication to private sales experiences for its clients.

DESIGN: Micahel Enten, Emily Fuller, and Danny Martin

Read Forbes press release here.

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